Jeff Sweat has made a living from words his entire career, starting out as an award-winning tech journalist for InformationWeek magazine and moving into marketing. He now runs his own Los Angeles–based PR and marketing agency, Mister Sweat. He grew up in Idaho as the middle of eight children—seven boys and one girl—and attended Columbia University in New York. Jeff lives in a big blue house in Los Angeles with his wife Sunny and their three kids, two cats, and a racing greyhound. He loves to travel and writes everywhere he goes, even when there’s not a desk.